Where is the art behind Afghanistan? This rhetoric in such a contemporary society can only be answered by people who know about the culture of Afghanistan and its significance. Some people may not know, but Afghans do actually have their own unique fashion forms, their own clothing and their own jewellery.
To get the world to notice the beauty behind afghan art fashion designer Zolaykha Sherzad’s label Zarif Design explores the distinctive qualities of such an intriguing culture. Zarif Design means “precious” in Dari with a mission to preserve and merge Afghan traditions and culture with the elegant designs of today.
This belief is showcased through the distinctive, drawing on the rich cultural heritage of Afghanistan with intricate detailing and unique fabrics. The works of Zoloykha Sherzad proves every culture has a significant history of art behind it. It is the exploration beyond the Burqa and the Hijab where you truly develop an understanding behind the culture of Afghanistan.
“I want to show people that Afghanistan is not all about war, orphanages and Burqas. It’s also about textiles, history and culture. It’s about beauty.” – Zolaykha Sherzad.
Zolaykha Sherzad’s recent fashion show explored women’s traditional Afghan clothes made through coloured silk with hand embroidered designs on top and rich silver metal crafted jewellery. The traditional Afghan clothing consists of a long length dress or kameez with a loose trouser or partug. Through the traditional Afghan clothing colour of the kameez is always different to the partug.
Overall the Afghan attire is a unique piece of art full of an oasis of colours, textures, variety of fabrics and exquisite hand embroidery. Zolaykha Sherzad helps express this view what lies behind the burqa/ hijab is the artistic traditional fashion forms of Afghanistan that will never fade.
The art behind Afghanistan Not anonymity but rather identity
Zolaykha Sherzad’s designs are currently on sale in a French boutique called Agnes B in Marylebone High Street, Fenwick and Bond Street, London.